OT Cybersecurity Around the World, Around the Clock
OPPORTUNITY
ABS Group recognized that the rise of digital and connected systems demanded a new approach to operational risk—driving the desire to create a dedicated OT cybersecurity brand, distinct yet credible, under the ABS umbrella.
CHALLENGE
- Establishing credibility in OT cybersecurity, distinct from IT security and traditional maritime/industrial safety
- Differentiating a new offering in a crowded OT security market while leveraging ABS Group’s global reputation
PROCESS
Working as a core strategy and creative team alongside a highly engaged and knowledgeable ABS client group, we immersed ourselves in the OT cybersecurity competitive landscape. Together, we clarified where the category was crowded—and where ABS could legitimately own a distinct space—creating a strong foundation for the brand to take shape.
SOLUTION
We anchored the brand in the narrative ‘SWOT24: OT Cybersecurity Around the World, Around the Clock’, creating a set of brand guidelines that would:
- HELP PARTNERS maintain the integrity of the ABS OT cybersecurity brand
- ALLOW THE BRAND TO GROW AND EVOLVE as it entered new global
markets
RESULTS
Beyond a successful launch at the RSA Conference in San Francisco and a highly satisfied client, results for SWOT24 remain intentionally discreet—much like OT cybersecurity itself, extremely effective and completely confidential.
INDUSTRY
Cyber, Tech
ROLE
Creative Lead: Client Sell-Through, Creative Direction, Concept, Copywriting
DELIVERABLES
Brand Naming, Brand on a Page, Word Design, Brand Identity, Launch Materials