Developing Nespresso’s first-ever Global Content Playbook
OPPORTUNITY
Nespresso Global sought to unify its fragmented, locally led social presence into a cohesive global strategy—maintaining cultural authenticity while establishing consistent creative standards across markets, platforms, and audiences.
CHALLENGE
- Maintaining brand magic without George Clooney
- Future-proofing social strategy amid evolving platform algorithms and performance metrics
- Defining principles that translated and resonated across global markets
PROCESS
Working in close partnership with Nespresso Global’s social team—and with direct C-suite involvement for the first time at this scale—we focused on defining distinct audience segments, understanding their purchasing intent, and determining how best to speak to each across platforms. That shared clarity enabled the development of flexible content principles designed to guide global creative work.
SOLUTION
Nespresso’s first-ever Global Content Playbook became a unifying social strategy, redefining how content was created, structured, and engaged with across markets. The principles were brought to life through real-world social content examples, populating the Playbook in real time and setting a new standard for excellence at global scale.
RESULTS
SECURED CEO and CMO support and approval, elevating social strategy to C-suite priority
UNIFIED Nespresso’s global social presence across channels and markets through standardized tools and guidelines
DROVE measurable business impact through consistently branded, high-performing social content
INDUSTRY
Premium Beverages
ROLE
ECD/Creative Lead: C-Suite Sell-Through, Concept, Production
DELIVERABLES
Global Social Brand Guidelines, Creative Direction, Best-Practice Asset Creation, Production